It’s safe to say that search engine optimization is of two types: on-page SEO means how your site’s articles are presented to the search engines for better ranking. This type of search engine optimization helps you give your site good ranking against a range of keywords, and it is an easy way to improve the overall performance of your website. Even though it will account only for twenty percent of how your website is ranked and scored by the search engines, on-page SEO is worth your time and can be your first step towards an impressive and search engine-friendly website. On the other hand, off-page SEO means your website’s authority is checked on the internet with a range of keywords, marketing strategies, and techniques. That is how your site will get a good rank in the search engines especially Google.
You should bear in mind the following things stipulated by Nik Chaykovskiy, the leading expert from Semalt, while developing a robust SEO strategy.
The page title is important
It is true that page title should be SEO friendly as is one of the most significant factors of on-page SEO. The title you choose for your article should contain proper keywords, and its length has to be Google-friendly. Plus, it is important that the title is engaging so that you can attract more and more people. For producing well-versed titles, you should make it lesser than seventy characters, include some keywords, and insert your business’s name in it.
Meta description is worthwhile
The meta description is what many people ignore while doing on-page SEO. It is a description that Google and other search engines will use to get visitors to your site. It should be not more than one hundred characters and should have all necessary keywords. In other words, we can say that the meta description is the summary of your article and should be written nicely.
Headings of your posts
Headings are one of the most important parts of well-written articles. These are types of texts that appear larger than the whole post, so it is important to write them wisely and use a range of keywords while crafting your headings. You should never forget to make them look H1, H2, and H3 for better results.
Use of images
It is true that an image enhances the overall performance of your web pages and engages more and more users. It is ideal if you use a variety of images and videos throughout your post. These should not leave a negative impact on the users. Otherwise, they will leave your site and can blacklist it for a lifetime.
How to improve off-page SEO
Just like on-page SEO, it is important to improve off-page SEO for better ranks in the search engine. It is based on your credibility on the internet and will determine how your business will gross in coming days. Off-page SEO can be started with inbound links and guest posts. You should write guest posts and give links back to your articles. Another effective way is that you can do social media marketing to engage more and more people. Digital marketing and inbound links help to maximize your search engine ranks within a few weeks. You should always get links from the trade associations, newspapers and other e-commerce websites.